Profile· Questionable@RTFKTOn Ethos

RTFKT
164 reviews, 24% of them positive.24% positive · 164 reviews· Influence factor 121, above 24% of accountsThe record
From 120 activities · Apr 2026RTFKT, a digital fashion and NFT brand acquired by Nike in 2021, promised to pioneer Web3 culture through innovative virtual sneakers and collectibles like CloneX but consistently overpromised and underdelivered. Holders report abandoned roadmaps, overpriced products rebranded as coupons, poor communication, and significant financial losses as the project faded and Nike officially shut down operations in January 2025. The project is widely characterized as a cautionary tale of corporate extraction and wasted potential despite early hype, Nike backing, and collaborations with figures like Takashi Murakami.
What people say
Received · 164Given · 0“Fell off”
Bobby Suavee · 1260· 1y ago · neutral6
Bobby Suavee · 1260· 1y ago · neutral6“like nike”You guys are seriously shaking up the Web3 scene, and I gotta give props for that! Your collabs, like the Nike Dunk Genesis NFTs, are wild—blending dope sneaker culture with digital flex is such a power move. The designs, like the OG and Void colorways, are futuristic as hell with those lenticular details, though I’ve heard some folks say the physical kicks aren’t the comfiest for all-day wear. Still, the craftsmanship is solid, and the modular vibe (swappable tongues and heel tabs? Yes, please!) makes it feel like you’re owning a piece of the future
demirtepe · 1267· 1y ago6
demirtepe · 1267· 1y ago6“left a bad taste on web3 after escaping and leaving the project”
Neil_from_Manila · 1242· 1y ago · negative6
Neil_from_Manila · 1242· 1y ago · negative6“曾经潮流界NFT里的一哥最后竟然落寞到被团队放弃,或许NFT时代真的已经过去了”
Believer BNB | 最爱Aster · 1329· 1y ago · neutral6
Believer BNB | 最爱Aster · 1329· 1y ago · neutral6“Rug”
Tulch · 1506· 1y ago · negative8
Tulch · 1506· 1y ago · negative8“forger”You’re shaping the future.Providing real value to the DeFi space .Your team’s dedication is obvious and commendable!
Brian · 1109· 1y ago6
Brian · 1109· 1y ago6“NFT 品牌”RTFKT(发音为“artifact”)是一个数字时尚和收藏品品牌,它利用区块链技术创建虚拟运动鞋、头像和其他基于 NFT 的产品。RTFKT 于 2021 年 12 月被耐克收购,将自己定位为融合实体和数字时尚的领导者,专注于元宇宙和 Web3 技术
Anson 🔶 BNB · 972· 1y ago6
Anson 🔶 BNB · 972· 1y ago6“Was never a fan of their NFTs but always respected their hustle and community strength”
Tripp · 1276· 1y ago · neutral4
Tripp · 1276· 1y ago · neutral4“an evolving experiment in digital-native brand building”rtfkt has consistently positioned itself at the frontier of digital culture blending fashion, gaming, and blockchain into a single, high-concept brand. its early success with virtual sneakers and avatar drops set a tone of fast-paced innovation, often backed by high-profile collaborations. while the brand has captured significant attention, it's also navigated challenges around community expectations, product consistency, and the sustainability of hype cycles. rtfkt remains one of the most visible examples of what happens when design ambition meets an experimental web3 canvas still defining what it wants to be, but undeniably part of the cultural conversation.
! Ze · 1322· 1y ago · neutral6
! Ze · 1322· 1y ago · neutral6
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