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Pudgy Penguins
1,105 reviews, 98% of them positive.98% positive · 1,105 reviews· Influence factor 269, above 53% of accountsThe record
From 366 activities · Apr 2026Pudgy Penguins is a pioneering NFT collection that evolved into a global consumer brand, bridging Web3 and mainstream markets through physical toys in Walmart, strategic retail partnerships, and cultural collaborations. Known for strong branding, consistent execution, and a deeply loyal community, the project survived early leadership challenges and was revitalized under Luca Netz, who expanded it beyond digital art into merchandise, games, the $PENGU token, and the Abstract L2 blockchain. Praised for generous airdrops, authentic community-first values, and rare durability across market cycles, it stands as one of the most successful and recognizable IP projects in crypto.
What people say
Received · 1.1KGiven · 0“One Of The Best NFT Projects”Pudgy penguin is one of the best crypto projects out there led by Luca Netz an absolute CHAD
Okwuotoekeneze · 1345· 1y ago57
Okwuotoekeneze · 1345· 1y ago57
“Positive Project”Initially they were not the best of the NFT project around, over time they have been able to take a good slice of the work. The team and developers know what they are doing, create new collaborations and never lack new updates. Good NFT project
hosty · 1499· 1y ago44
hosty · 1499· 1y ago44“They have successfully expanded their IP beyond crypto through their plushies and GIFs”The amount of time I've been sent a pudgy gif from people who do not have anything to do with crypto or know about its origin is impressive
JPEGG · 1373· 1y ago44
JPEGG · 1373· 1y ago44“Kept at it”Regardless of the price of the NFT, the Pengu token and Abstract, I think these guys deserve respect for having kept grinding while most other NFT teams and communities have quietly left the space.
stellarobject · 2063· 10mo ago43
stellarobject · 2063· 10mo ago43“More than an NFT”Pudgy Penguins has really grown into something special. started as just a cute NFT project, but now like a brand with real identity. Seeing the toys in stores like Walmart was wild, it made everything feel real, like this space is actually going somewhere. The art is simple and cute, and the whole vibe is just warm and positive. You don’t have to be deep into crypto to get it, which is kind of the point. They’re building something that feels welcoming to everyone, not just the usual crowd. Luca Netz and the pudgy penguins team are goated.
Sniper · 1324· 1y ago42
Sniper · 1324· 1y ago42“The Secret Sauce”During the early days, it was easy to hate on the penguins and not take them seriously, but here we are years later and I would say they have completely dominated the space. With the entire market down in the trenches, you can still find Pudgy Penguins almost anywhere. In fact they have become so commonplace as a brand, most normies are using their image in day to day life without even realizing. With real life plushies available in retail outlets and their GIFs and artwork spread over the net like a plague, Pudgy Penguins have silently become the face of NFTs, for most.
⚡️strictly.kongz.eth ⚡️ · 1275· 1y ago41
⚡️strictly.kongz.eth ⚡️ · 1275· 1y ago41“A Symbol of Joy and Community in Web3”Launched in 2021 on the Ethereum blockchain with a collection of 8,888 adorable penguin NFTs, Pudgy Penguins is more than just a digital project — it’s a symbol of creativity, community, and positive spirit.
VanHouse 🔴 · 1278· 1y ago41
VanHouse 🔴 · 1278· 1y ago41“Penguins with Purpose”Pudgy Penguins began as a digital collectible project in July 2021, quickly gaining popularity for its charming and unique penguin designs. In April 2022, the project underwent a leadership change when Luca Netz acquired it for 750 ETH, bringing a renewed focus on brand development and community engagement. Under new leadership, Pudgy Penguins expanded into physical merchandise, launching Pudgy Toys in over 3,000 Walmart stores, and is developing Pudgy World, a metaverse experience for NFT holders, and now has taken on creating a consumer chain aimed to bridge web2 and web3.
Meta · 1232· 1y ago40
Meta · 1232· 1y ago40“Trusted name”Pudgy penguins isn’t just an nft collection - it’s a real movement. they’ve done a lot of things for web2 and web3, pushing the space forward and showing what real brand building looks like. a huge name with an even bigger impact. Their move into physical toys, partnerships with global retail brands are smth really new for crypto.
bebrick 🌐 · 1464· 12mo ago39
bebrick 🌐 · 1464· 12mo ago39“Gud Blue Chip Project”Pudgy Penguins is more than just a project; it's a testament to what's possible in the web3 space. The journey has been incredible, especially after Luca Netz's takeover. They've not only overcome immense challenges but have become a true trailblazer, showing everyone how to build a brand that extends far beyond crypto. The team is agile and their vision is top-tier. I mean, they’ve managed to get their plush toys into major retailers like Walmart. It's wild to see family members who know nothing about crypto using Pudgy GIFs. That's a huge win cracking into pop culture in a way other projects can only dream of.
Rick Coin Doctor · 1512· 1y ago39
Rick Coin Doctor · 1512· 1y ago39